Halloween is giving many retailers in the UK a significant trading boost, according to new figures.
Retail analyst firm Planet Retail claims that Halloween has never been more lucrative for the high street stores, with data showing that spending on Halloween goods soared from just £12m in 2001 to £235m last year.
Supermarkets have played a major role in the growth of Halloween-related products, with stores now dedicating whole aisles to fancy dress and accessories, Halloween decorations, toys, games, confectionery and novelty bakery products.
Earlier this month, Britain’s largest retailer Tesco said it expected to sell £55m worth of Halloween goods this year, including 1.4 million pumpkins, 1.5 million costumes, 2 million toffee apples and trolleyloads of Halloween-themed sweets and chocolates .
The company’s UK marketing director Carolyn Bradley said that Halloween had overtaken Valentine’s Day to become the third biggest seasonal event in terms of sales, with only Christmas and Easter generating higher revenues.
Meanwhile, rival chain Sainsbury’s said it predicts that total sales of Halloween products this year will be twice as high as last year.