Burton's Foods has announced plans to launch two Cadbury-branded Halloween products .
The company’s Cadbury Trick or Treat bags and Cadbury Halloween Mallows will be available later this week to shoppers at Tesco and Asda .
The Trick or Treat bags include Cadbury milk chocolate covered pumpkins, skulls and ghosts.
Sweets company Haribo and cakes specialists Mr Kipling have also unveiled a range of Halloween themed treats.
Haribo is launching its Horror Mix which includes gums and jellies the shape of snakes, spiders, bats and frogs for the Halloween period, while Premier Foods is set to launch limited edition Mr Kipling Fiendish Fancies.
The company said the variation of the traditional French Fancy, which features orange and black icing and "spooky" packaging, is being launched in a bid to capitalise on increased sales of "treat" foods in the Halloween season.
The cakes will be available in packages of 12 from October.
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Food Companies Gearing Up For Halloween With Launch Of New Treats
Tue, 30 Sep 2008
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